Fir NW Promotion

Fir NW Social Posts

Part of the work at Fir NW, is to create a full advertising campaign for the student-run ad and brand agency. The campaign is focused on the recruitment of students at PSU. This term I was in charge of Fir NW’s Instagram posts and other social platforms. I came up with the social content under each post and determined the best posting schedule to increase the engagement on each post.

Role: Copywriter, Social Content Manager

When: June 2020 - December 2020

Instagram Takeover

To promote our student-run ad and brand agency to prospective students we took to Portland State University’s school of business Instagram to post a 2 day series of 15-second videos explaining the fundamentals of what it takes to run a successful agency. We worked for weeks concepting and laying out the fundamental outline for the video content. I was in charge of leading the team of experts responsible for the video script. I was also the head of social media this term, so I was responsible for all the captions, interactive functions, and emoticons on the video as well as in charge of posting the video correctly on the student business account.

Role: Social Media Manager, Concept Builder, and Copywriter

When: October 2020 - December 2020